Analisis Kualitas Pelayanan, Sistem Pembayaran Non Tunai, Dan Ketersediaan Produk Terhadap Kepuasan Konsumen Agen Eoa Gold Tegal

Abstrak

The aims of the study is to prove empirically the effect of service quality on consumer satisfaction, the effect of non-cash payment systems on consumer satisfaction, the effect of product availability on consumer satisfaction, and the effect of service quality, non-cash payment systems, and product availability on consumer satisfaction of EOA Gold Tegal agents. The research method used in this study is quantitative data analysis. The population in this study is all consumers of one of the EOA Gold Tegal agents named Noor Buana Restu Anggiani whose number is unknown. Samples were taken as many as 97 respondents using non-probability sampling. Based on the results of the study, service quality has an effect and is not significant on consumer satisfaction, non-cash payment systems have an effect and are not significant on consumer satisfaction, product availability has an effect and is significant on customer satisfaction, as well as service quality, non-cash payment systems, and product availability have an effect and are significant. to consumer satisfaction.